Working technology

The stack behind the work

Tools I implement and operate for clients, not logos collected for a wall. Curated deliberately: fewer tools, mastered properly, connected well.

AI systems and MCP

  • Claude
  • Anthropic API
  • OpenAI API
  • Model Context Protocol
  • Custom AI applications

CRM

  • HubSpot
  • Salesforce
  • Brevo
  • Zoho

Automation

  • n8n
  • Zapier
  • Make
  • Airtable

Analytics

  • GA4
  • Google Tag Manager
  • Looker Studio
  • Microsoft Clarity
  • Hotjar

Web development

  • Astro
  • React
  • TypeScript
  • Tailwind CSS
  • WordPress
  • Drupal
  • Webflow
  • Prestashop

Advertising

  • Google Ads
  • LinkedIn Ads
  • Meta Ads
  • TikTok Ads

Content and SEO

  • Semrush
  • Google Search Console
  • Screaming Frog

Data and reporting

  • Google Sheets
  • Looker Studio
  • BigQuery basics

Positions, not just tools

What I believe about the stack, so you know what you are hiring.

Static-first web architecture

Marketing sites should ship as fast static HTML with JavaScript only where interaction demands it. This site is the reference implementation: Astro, content collections, React islands, deployed as pure static files.

n8n as the automation backbone

Excellent for complex branching, reusable workflows and code steps. I use managed hosting when shared cPanel cannot operate a persistent application, and choose Zapier or Make when their managed experience is the better organisational fit.

HubSpot as the default CRM, not the only one

Best marketing-sales integration and adoption curve for most mid-sized teams. Salesforce for enterprise structures, Brevo and Zoho where budget leads the decision.

AI inside workflows, not instead of judgement

Claude and other models interpret, draft, classify and orchestrate approved MCP tools inside governed systems. Validation, permissions, logs and human approval remain where impact demands them.

Next move

Want this stack working for you?

Describe your current tools in the project brief and I will tell you what to keep, connect or replace.

Start your project brief