A website project rarely stops at the website. To pay for itself it needs conversion tracking, a connection to your CRM so leads are routed instead of emailed, and often anautomation layer for follow-up.
A CRM implementation is only as good as its adoption. That means lifecycle design, lead routing, dashboards and onboarding, and usuallyautomation that removes the manual work which caused the team to avoid the last CRM.
An automation project starts with unglamorous groundwork: data cleanup, API access and reliable tracking, so the workflows have trustworthy inputs. When everything above is needed at once, that isgrowth engine building.