About Ahmed
I am Ahmed Khalil Ben Smida, a marketing consultant and growth systems specialist based in Tunis. For 6+ years I have worked where marketing, technology and data meet, writing the strategy and building the AI application, MCP connection, CRM workflow, website or tracking plan that makes it real.
The mission
Serious marketing systems used to be an enterprise luxury: the tooling, the engineers, the retainers. That barrier is gone. I build the same governed AI and automation core for asolo founder as for thelargest enterprise, sized to the organisation instead of priced out of it.
The brief never changes: drive revenue and growth whilecutting cost and wasted hours, with the expertise to make it hold up in production, not just in a demo.
Professional credentials
Credentials are shown as professional background. Verification links and validity dates can be added in the CMS.
Evidence
Verified figures from real engagements. Where a number is confidential, it simply is not shown.
For every dollar invested in one paid programme at MASS Analytics
Account-based campaigns with regionalised content at Axe Finance
Marketing tasks moved into governed AI workflows
Contacts, companies and deals migrated, deduplicated and moved through lifecycle automations
Websites, portals, applications and e-commerce builds running right now
Automation workflows in n8n, HubSpot and custom code, documented and handed over
The operating model
How the work is structured, and why it is one consultant instead of five disconnected providers.
Most marketing problems live in the gaps between specialisms. The web agency builds the site, the media agency runs the ads, the CRM partner configures the pipeline, and the leaks sit exactly where their responsibilities meet. My work exists because someone has to own the whole system.
That is why the services here range from strategyto web development,CRM,automation andanalytics. Not because I do everything, but because growth systems fail at the joints, and the joints are the job.
Engagements start with data, interviews and an audit, never a template.
Tracking, websites and lead flow get fixed before spend scales. A leaking system is the most expensive mistake in marketing.
Everything is written down, so your team owns what I build after I step away.
I work in English, French and Arabic, from Tunis, with clients across Tunisia, the Gulf, Europe and North America. Delivery is remote and always has been; see the process pagefor exactly how an engagement runs.
I have taught digital marketing at university level, trained in-house teams, and I runToffeha, a travel platform that doubles as a laboratory for programmatic SEO and automation experiments. What works there ends up in client engagements; what fails there, fails cheaply.
In production
The work, by outcome
Four areas, real figures. Switch between them to see where the impact comes from.
Lead flow built end to end: captured once, scored, routed and followed up automatically. In one logistics programme the company roughly doubled its revenue while the database grew and ran itself; in a MarTech engagement, every ad dollar returned seven in sales-qualified leads.
See the case studiesAccount-based campaigns with regionalised content across GCC, EMEA and APAC, paired with organic programmes that keep paying after the budget stops. Regionalisation alone lifted click-through by 70%; one niche enterprise category grew organic traffic by around 150%.
How campaigns are builtGoverned AI workflows with validation, approvals and audit trails - not brittle scripts. Around 80% of repetitive marketing work is automated, campaigns go live in hours instead of weeks, and every workflow is documented and handed over.
The automation processWebsites, invitation-only portals, booking engines and e-commerce - designed, developed and operated. More than twenty platforms are live in production right now, every one of them openable from the work page.
Open the live workTwo projects that show the range.
Demand generationLendTech scale-up (anonymised) / FinTech
Account-based campaigns with automated regionalised content lifted click-through rates by around 70% and automated most of the manual campaign operations behind them.
click-through rate uplift from account-based campaigns
Website and SEOTravel platform (Toffeha) / Travel
A full website rebuild with a programmatic SEO architecture that multiplied organic entry points while keeping page quality and Core Web Vitals under control.
organic traffic growth after the programmatic architecture launched
Next move
A short conversation is enough to tell whether we are a fit and what I would look at first.
